MM&M Awards Dinner 2014- SOLD OUT

 Unfortunately there are no tickets available for the 2014 MM&M Awards gala event on October 2nd as we have completely sold out.
If you would like to be put on the wait list please email adele.durham@haymarketmedia.com for more information.

Finalist List

Did you make the cut? Announcing the MM&M Awards finalists…

 

Following two comprehensive rounds of scoring by more than 100 independent industry judges, the results are in for the MM&M Awards 2014. The five finalists for each of the 31 categories are revealed below—but you’ll have to wait for the spectacular dinner and ceremony at Cipriani in New York on October 2 to find out who will take home the gold and silver awards.

 

The MM&M Awards are judged with the utmost independence and authority, using an esteemed panel of leaders and thinkers representing a wide variety of disciplines and backgrounds within the healthcare marketing community.

 

But even the judges won’t know the identities of the gold and silver winners until they are revealed for the first time on October 2.

 

For more information on the MM&M Awards and how to reserve tickets for the dinner and ceremony CLICK HERE.

 

1. Best Healthcare Consumer Media Brand

·         Digitas Health LifeBrands and EMD Serono, Inc. and Pfizer Inc for MS Lifeline Magazine

·         HealthiNation for HealthiNation

·         Maricich Healthcare Communication and L.A. Care Health Plan for L.A. Care Covered

·         Remedy Health Media for Berkeley Wellness

·         Smart & Strong for POZ

 

2. Best Healthcare Professional Media Brand

·         Everyday Health for MedPage Today

·         HMP Communications for Consultant - Primary Care Journal

·         M3 USA CORPORATION for The Smartest Doc from MDLinx

·         WebMD and Medscape for Medscape, enabling healthcare professionals to stay up-to-date on the latest medical news and expert perspectives

 

3. Best Use of Direct Marketing

·         Digitas Health LifeBrands and Rebif® (interferon beta-1a) by EMD Serono, Inc. and Pfizer Inc for Rebif Information Kit

·         Dudnyk and Nicox for Drying Sunflowers (Sjogrens Disease State)

·         Heartbeat West and Sientra for Feel So Good

·         Maricich Healthcare Communication and L.A. Care Health Plan for L.A. Care Covered

·         The Response Shop, Inc. and Humana for Humana Medicare SEP DRTV

 

4. Best Use of Public Relations

·         FleishmanHillard and AbbVie for Uncover Your Confidence: AbbVie & Stacy London Empower People Living With Psoriasis

·         Hill+Knowlton and Aflac for Educating Americans about Consumer-Driven Healthcare

·         Makovsky and Duchesnay USA for Introducing Diclegis: Overcoming an Unfortunate Legacy to Begin a New Dawn for Morning Sickness

·         PadillaCRT and Children's Hospital of Richmond at VCU (CHoR) for 12 Days of Cheer for Children Sparks Locally, Spreads Nationally

·         Ruder Finn, Inc. and Novartis Vaccines for Protecting Our Tomorrows: Portraits of Meningococcal Disease

 

5. Best Branded Website for Consumers

·         FCB Health and Novartis Pharmaceuticals for HEY MS, Take This!

·         GSW and Biogen Idec. for Tecfidera Website

·         Havas Lynx and Actavis for Rapaflo.com Best Branded Website for Consumers

·         Intouch Solutions and Given Imaging, Ltd. for PillCamCrohns.com

·         LDR Spine and LDR for Cervicaldisc.com

 

6. Best Branded Website for Healthcare Professionals

·         Boston Scientific for Redesign of bostonscientific.com

·         Intouch Solutions and Alkermes for VIVITROL.com/hcp

·         The Navicor Group, LLC and NanoString Technologies for Prosigna.com Website

·         Publicis Life Brands Medicus and Chattem – a Sanofi company for Nasacort Allergy 24HR

·         Sentrix Health Communications and Boehringer Ingelheim for COMBIVENT Respimat HCP Website

 

7. Best Disease/Education Website

·         Borshoff and Lilly USA, LLC for Lilly For Better Health

·         Digitas Health LifeBrands and Gilead Sciences for HIV Answers Program and Awareness Campaign

·         Digitas Health LifeBrands and Pfizer Oncology for Lung Cancer Profiles “United We Test”

·         CDMiConnect and Genentech for Genentech Rheumatoid Arthritis Franchise Website – RheumatoidArthritis.com

·         CDMiConnect and Genentech for “Act FAST” Unbranded Stroke Awareness Campaign from Genentech

 

8. Best Use of Social Media

·         FCB Health and Novartis Pharmaceuticals/GILENYA for HEY MS, Take This!

·         Heartbeat Ideas and Corcept Therapeutics for Cushing’s Connection

·         PadillaCRT and Children's Hospital of Richmond at VCU (CHoR) for CHoR's 'Roar' Heard Nationwide

·         WCG and Genomic Health for "Ask for Answers"

·         Wunderman and Novartis for "Who Deserves Excedrin The Most?"

 

9. Best Medical Digital Initiative for Consumers

·         CDMiConnect and Genentech for Genentech Rheumatoid Arthritis Franchise Website – RheumatoidArthritis.com

·         FCB Health and Novartis Pharmaceuticals/GILENYA for HEY MS, Take This!

·         Heartbeat Ideas and Corcept Therapeutics for Cushing’s Connection

·         Intouch Solutions and Sanofi for KidneyAPPetite™ - Providing Value Beyond the Pill

·         Langland for Aiir

 

10. Best Health & Wellness Digital Initiative for Consumers

·         CDM New York and Novartis for Podhaler Pro

·         Chandler Chicco Agency and Novartis Pharmaceuticals Corporation for CFurther: Planning for College and Beyond Webcast

·         FCB Health and Novartis Pharmaceuticals/GILENYA for HEY MS, Take This!

·         Kaiser Permanente and Thomas Rigler, Rigler Creative for Every Body Walk!

·         Razorfish Healthware and Videum Health Inc. for Videum.com | Health in Any Language

 

11. Best Digital Initiative for Healthcare Professionals

·         CDM New York and Quest Dianostics for Quest AssureD

·        AREA 23 and BI/Lilly for Glucose Perspectives

·         Havas Lynx and Eisai for Belviqhcp.com - Making Weight Loss Matter

·         ICC Lowe and Orexo for Zubsolv-iDetail Aid

·         JUICE Pharma Worldwide and Merck & Co. for Merck Adult Vaccination Program

 

12. Best App for Healthcare Professionals

·         AbelsonTaylor and AbbVie for Kaletra Patient Journey App

·         Epocrates, an athenahealth service, for Epocrates Bugs + Drugs

·         Harrison and Star and Genentech for Genentech Oncology Pipeline App for iPad

·         Infuse Media Group and Medtronic for Medtronic CATALYST Procedural Simulation Library

·         Liberate Ideas, Inc. and Liberate Health for Liberate Health

 

13. Best Consumer Print Campaign

·         AbelsonTaylor and Allergan for Aczone 'Mirror Images' Campaign

·         CDMiConnect and Quest Diagnostics for Quest Diagnostics “Faces of Celiac” Newspaper Ad

·         CDMiConnect and Genentech for “Act FAST” Unbranded Stroke Awareness Campaign from Genentech

·         H4B Chelsea and Alcon for Bedtime Stories

·         Ogilvy CommonHealth Worldwide and Bayer HealthCare for Betaseron "I Don't MS Around"

 

14. Best Single Professional Print Advertisement

·         Dudnyk and Nicox for Drying Sunflowers (Sjogrens Disease State)

·         AREA 23 and AbbVie for Master of Elusion

·         AREA 23 Health and BI/Lilly for Going Nowhere

·         ICC Lowe and Celldex Therapeutics for Celldex-Hidden Danger

·         The Navicor Group, LLC and OncoGenex Pharmaceuticals, Inc. for OncoGenex Have You Met Resistance? ASCO Ad

 

15. Best Professional Print Campaign

·         Calcium and Lundbeck for Xenazine® (tetrabenazine)

·         AREA 23 and BD for Real Difference

·         GSW and Amgen for The Eye of the Storm in Psoriasis

·         GSW and Salix for Relistor Print Campaign

·         H4B Chelsea and Pfizer for Too Big to Handle

 

16. Best Professional Sales Aid

·         Artcraft Health for Diabetes Print on Demand Patient Education Program

·         The CementBloc and Ranbaxy for Kenalog Print Sales Aid

·         Centron and Shionogi for Osphena Sales Aid

·         AREA 23 and AbbVie for Master of Elusion Disease State Awarness iDetail

·         Lawrence & Company and Smith & Nephew Biotherapeutics for REGRANEX® Gel 'Energize the Healing' Sales Aid

 

17. Best Corporate Marketing Campaign

·         República for Boehringer Ingelheim & Sabado Gigante Collaboration

·         The CementBloc and Celgene: Marketing – Michael Amoroso, Michael Parry for “Consider Yourself Warned” Pancreatic Cancer Awareness Campaign

·         ConMed for 50 Year Anniversary Campaign

·         GSW for JDRF: Type None Campaign

·         Langland and Idis for Idis MAPs

 

18. Best Philanthropic Campaign

·         Anderson DDB Health & Lifestyle and FASWORLD for Baby Bump

·         CDM New York and American Heart Association for AHA Heart Ball

·         CDMiConnect and Brooklyn Free Clinic for The Brooklyn Free Clinic (BFC) “Women’s Night” Campaign

·         GSW for Type None: Campaign for a World without Type One Diabetes

·         Saatchi & Saatchi Wellness and Crossroads Community for Crossroads Community Street Fare

 

19. Best Multicultural Campaign

·         2e Creative and Siemens Healthcare for Siemens Breast Cancer Density/Destiny Campaign

·         Biosector 2 and Novo Nordisk for Ask.Screen.Know. Multicultural Diabetes Awareness Campaign

·         Boehringer Ingelheim Pharmaceuticals, Inc. and Lisa Valtierra, Assoc. Dir. Cross Cultural Marketing for Boehringer Ingelheim & Sabado Gigante Collaboration

·         GCI Health and Merck for Cuida Tu Diabetes, Cuida Tu Corazón

·         XL Alliance and Valeant Pharmaceuticals International, Inc. for Besito: How a Little Kiss Rekindled the Love for Caladryl Among Latina Moms in the U.S

 

20. Best Agency Self-Promotion

·         Fingerpaint for Fingerpaint Self-Promotion

GS  GSW for Speak People Campaign

Klic Klick Health for Katalyst

·         McCann Managed Markets and Bob Woodruff Foundation for Helping Heroes on the Homefront: Bob Woodruff Foundation

·         Vogel Farina for Vogel Farina Self-Promotion

 

21. Best TV Advertising Campaign

·         AbelsonTaylor and Allergan for Aczone 'Mirror Images' Campaign

·         CDMiConnect and Quest Diagnostics for Quest Diagnostics “Faces of Celiac” :30 TV

·         H4B Chelsea and Alcon for Bedtime Stories

·         PulseCX and Astellas for Astellas Myrbetriq TV

·         Saatchi & Saatchi Wellness and AbbVie (Humira) for Inside The Circle

 

22. Best Multichannel Campaign (Small Clients)

·         FCB Health and Daiichi Sankyo, Inc. for Question AFib

·         Grey Healthcare Group and Think About Your Eyes for Think About Your Eyes Campaign

·         Klick Health and Lundbeck for LGS Together Integrated Multichannel Campaign

·         Langland and Idis for Idis MAPs

·         Paragraphs and SAGENT Pharmaceuticals for SAGENT’s PreventIV Measures Packaging and Labeling

 

23. Best Multichannel Campaign (Mid-Size Organizations)

·         CDM Princeton and MedImmune for Synagis “Cradle With Care” Program

·         CDMiConnect and Quest Diagnostics for Quest Diagnostics “Faces of Celiac” Campaign

·         Havas Lynx and Eisai for Belviq® Bundle Campaign

·         Mylan Specialty and Mylan Inc. for EpiPen: “Life Happens. Be Prepared.”

·         Zeno Group and Merck Vaccines for Lifetime of Vaccines

 

24. Best Multichannel Campaign (Large Organizations)

·         CDMiConnect and Genentech for “Act FAST” Unbranded Stroke Awareness Campaign from Genentech

·         AREA 23 and AbbVie for Master of Elusion

·         FCB Health and Novartis Pharmaceuticals/GILENYA for HEY MS, Take This!

·         Havas Worldwide TONIC and GSK for Asthma.com

·         Publicis Kaplan Thaler and AbbVie for “The culprit behind your back pain may not be what you think” Integrated Campaign

 

25. Industry Marketer of the Year

·         Aaron Deves, Senior Director of Neuroscience Marketing, Otsuka America Pharmaceutical, Inc.

·         Nancy Gillen, Vice President, Marketing, Toshiba America Medical Systems, Inc.

·         Robert Greif, Vice President, Commercial Operations, rEVO Biologics, Inc.

·         Jon Huber, Vice President, Global Marketing, Covidien GI Solutions

·         Adelle Walker, Sr. Director, Medical Dermatology Marketing, Allergran Pharmaceuticals

 

26. Agency Marketer of the Year

·         Wendy Blackburn, Executive Vice President, Intouch Solutions

·         Didi Discar, Principal, Carling Communications, Inc

·         Matt McNally, President, Publicis Health Media

·         Leerom Segal, CEO, Klick Health

·         Susan Stein, MPH, President & CEO, Connexion Healthcare

 

27. Innovative Marketer of the Year

·         Jay Appel, Director, HCP Multi-Channel Marketing, Commerical Centers of Excellence, Amgen

·         Faruk Capan, CEO, Intouch Solutions

·         Greg Foster, Co-founder, CEO and Chairman of the Board of Directors, BrightWhistle

·         Jeanne Martel, General Manager, ClinicalMind

·         Michael Zuna, CMO, Aflac

 

28. Young Marketer of the Year

·         Ronnie Abel, Account Executive, Evoke Health

·         David BenBassett, Experience Strategist, RTC

·         Allyson Mariani, Media Planner, Publicis Health Media

·         Hattie Stearns, Art Director, Intouch Solutions

 

29. Small Healthcare Agency of the Year

·         ClinicalMind

·         Dudnyk

·         Havas Lynx

·         ICC Lowe Trio

·         Solstice HealthCommunication

 

30. Mid-Size Healthcare Agency of the Year

·         Area 23

·         CAHG

·         The CementBloc

·         Flashpoint Medica

·         McCann Echo Torre Lazur

 

31. Large Healthcare Agency of the Year

·         FCB Health

·         GSW

·         ICC Lowe

·         Intouch Solutions

·         Ogilvy CommonHealth Worldwide

Click here to be put on the wait list for tickets

The Awards Presentation and Dinner

2014 mm&M awards details:


Date:
Thursday, October 2, 2014

Venue: Cipriani 42nd St, New York, NY

Time: 6pm - late

Table of 10: $5,200
Individual Ticket: $550

 

Click here to be put on the wait list for tickets

MM&M Awards 2013 Winners

MM&M Awards 2013 Winners