The MM&M Awards 2012 are here!
This is your chance to put your best work forward and get the recognition you deserve!
There is no greater accolade in healthcare marketing than winning an MM&M Award. Every submission is judged, not by us, but by an independent panel of seasoned industry experts. It’s not enough for your work to look great, alone. It must also be effective. That’s why, as well as a strong team of creative directors, we also recruit a number of client-side marketers who, through their day jobs, are well-versed in the challenges of allocating budgets and recouping ROI. This combination of criteria and judging expertise gives us the best chance of recognizing the most deserving work.
There is also no greater excitement in healthcare marketing than receiving an MM&M Award. The identities of all the winners will be withheld until the spectacular gala dinner in the Fall. Not even the judges will know who the winners are. The suspense and elation of claiming gold in front of several hundred peers is second to none, not to mention the celebrations that follow.
Each year, we strive to make this program better and more relevant. For 2012, we have expanded the number of categories to include two new Awards for mobile apps, as well as re-tuning some of the existing ones.
Click here for the Entry KitThe Judging
All submissions will be reviewed and scored by an independent panel of industry experts, carefully selected for their knowledge, experience and leadership, and intended to represent as many disciplines and subsectors of healthcare marketing and media as possible. At no stage will MM&M staff, nor anyone else outside of the panel, influence the scoring.
How it works
This year, the judging will take place in two stages, using a different group of judges for each stage. In Stage One, around 60 judges will individually review and score the majority of submissions online. These preliminary scores will produce a shortlist of 15-20 finalists for each category. In Stage Two, around 40 judges will assemble in New York for a day, divide into sub-groups, and discuss and score the finalists in each category. These scores will ultimately produce the gold and silver winners. Judges’ individual scores will remain confidential throughout the process, even during the discussions. This will eliminate the possibility of peer pressure, and will ensure that the judges are unable to identify the winners until they are revealed at the Awards ceremony on October 9, 2012.
Click here to apply
