After entries are submitted, a panel of jurors will begin a thorough process that includes pre-scoring to select a top
10, subsequent deliberation, and the ultimate decisions of each Gold and Silver. Scoring of entries will be made solely
at the discretion of the jurors and their decisions will be final. Only the highest-scoring entries will be awarded Gold.
Note: This may mean that certain categories do not merit Gold. Jurors do not discuss their individual scores with
anyone — not even each other. As such, the winners are not known until Awards night itself.
Jurors include healthcare marketers from the agency, client, publishing, and service sectors. Jurors will be chosen for
their professional and wide-ranging level of expertise.