MM&M Awards 2013
There is no greater excitement in healthcare marketing than receiving an MM&M Award. The identities of all the winners will be withheld until the spectacular gala dinner on October 2, 2013. Not even the judges will know who the winners are. The suspense and elation of claiming gold in front of several hundred peers is second to none, not to mention the celebrations that follow.
Each year we strive to improve the program. You may remember in 2012 we expanded the panel from 40 judges to around 100. And this year we have revamped our Digital categories to better reflect the types of projects being undertaken in the industry.
All submissions were reviewed and scored by an independent panel of industry experts, carefully selected for their knowledge, experience and leadership, and intended to represent as many disciplines and subsectors of healthcare marketing and media as possible. At no stage will MM&M staff, nor anyone else outside of the panel, influence the scoring.
How it works
This year, the judging took place in two stages, using a different group of judges for each stage. In Stage One, around 60 judges will individually review and score the majority of submissions online. These preliminary scores will produce a shortlist of 15-20 finalists for each category. In Stage Two, around 40 judges assembled in New York for a day, divide into sub-groups, and discuss and score the finalists in each category. These scores will ultimately produce the gold and silver winners. Judges’ individual scores will remain confidential throughout the process, even during the discussions. This will eliminate the possibility of peer pressure, and will ensure that the judges are unable to identify the winners.