MM&M Awards 2014
There is no greater excitement in healthcare marketing than receiving an MM&M Award. The identities of all the winners will be withheld until the spectacular gala dinner on October 2, 2014. Not even the judges will know who the winners are. The suspense and elation of claiming gold in front of several hundred peers is second to none, not to mention the celebrations that follow.
We have once again put a great deal of effort into expanding and enhancing the program to better reflect the industry and to ensure that the MM&M Awards remain the gold standard in healthcare marketing, communications and media. This year, we have added 11 new categories, including four “Personality Awards” for Individual Marketers of the Year, three categories for Agency of the Year and the prestigious new MM&M Platinum Award for Outstanding Contribution to Healthcare, which will be decided by a special committee.
All submissions will be reviewed and scored by an independent panel of industry experts, carefully selected for their knowledge, experience and leadership, and intended to represent as many disciplines and subsectors of healthcare marketing and media as possible. At no stage will MM&M staff, nor anyone else outside of the panel, influence the scoring.
How it works
Judging will take place in two stages, using a different group of judges for each stage. In Stage One, around 60 judges will individually review and score the majority of submissions online. These preliminary scores will produce a shortlist of 15-20 finalists for each category. In Stage Two, around 40 judges assembled in New York for a day, divide into sub-groups, and discuss and score the finalists in each category. These scores will ultimately produce the gold and silver winners. Judges’ individual scores will remain confidential throughout the process, even during the discussions. This will eliminate the possibility of peer pressure, and will ensure that the judges are unable to identify the winners.