How to Enter

Who can enter?
The MM&M Awards are open to all agencies, clients, production companies, studios or any other firm or individual who creates or produces marketing and/or advertising materials. All categories relate to work executed in the US by a US or Canada-based company.


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If you have any questions regarding the Awards, please contact Anthony Curry at anthony.curry@haymarketmedia.com or +1 (646) 638-6009.

Entry fees

The price of each entry submitted is $280.

Deadline for entries
The deadline for entries is Friday, April 13, 2012 at 11:59pm ET. Entries received after April 13 will be considered late.

Late entries
Late entries will be received until Friday, April 20, 2012 at 11:59pm ET. However, entries received after April 13 will incur a penalty of $150 per entry.

Eligibility period
Entries must be for work conducted between April 13, 2011 and April 12, 2012. Some of the work must have occurred during this time, but it does not necessarily have to have been started or completed during the eligibility period.

Entry form

All entries must be submitted online.

The entry form will vary for each category. Please refer to each category for specific information required. The general information required is below:

  • Category entered
  • Title of entry
  • Agency or company submitting the entry
  • Client name
  • Brand (if applicable)
  • Budget (for most categories)
(NOTE: The budget is an essential part of the judging process.
Failure to include a strong and honest indication of the budget
could affect the score the judges give you.)

You can start an entry and save it as a “draft” to return at a later date and submit payment. Please ensure your entry is marked as “final” in order to proceed with payment. Credit cards accepted include Visa, MasterCard and American Express.

Multiple entries
A single entry can be entered into multiple categories provided it applies to the specific criteria stated within each category. However, you must submit a separate set of support materials for each category entered.


Confidentiality
MM&M reserves the right to publish details of the Award entries in the Awards Book of the Night and related materials. However, if certain details must be kept confidential, please indicate this clearly on the entry including exactly what information is not to be publicly disclosed. Please be specific about what information cannot be disclosed; do not simply mark the entire entry confidential.

Support materials

To accompany your submission, entries should be supported with relevant backup materials. These support materials should show evidence of the success of your work. For the majority of entries, you will need to mail in support materials. However, there are a few categories for which you can submit a short video clip or a website URL online. See the specific category descriptions for more information. All video clips must be in wmv (Windows Media) format, should not exceed 3 minutes in length and the file size should be no larger than 15MB. All physical support materials must be clearly identified, securely contained and placed in a standard sized box. Companies sending multiple entries can use a larger box for delivery purposes, but each individual entry must be contained in its own box with the corresponding entry number clearly marked on the outside.

Support material types

Healthcare Media
Print publication: copies of up to three different issues.

Website: if you include a website with your entry, you must submit the URL in the appropriate field on the online entry form.

Direct Marketing
Targeted mailings and/or posters: examples of actual pieces and a .jpeg or .gif image. You will need to mail in the actual physical piece and upload the image in the appropriate field on the entry form. Digital entries must include all assets (websites, banner ads, email, etc.)

Public Relations
Examples of creative work, research documents,

Digital (please provide passwords if applicable)
Website: submit the URL in the appropriate field(s) on the online entry form. You will be allowed to submit 1 URL for categories 6 and 7 and up to 5 URLs for categories 8 and 9.

Interactive categories: provide either a link to a video or upload the video online in wmv format with a file size no larger than 15MB. The video should not exceed 3 minutes in length. You can also include a website if needed.

Apps: provide download link

Print and TV
Print ads: for each ad, send a hard copy (actual size) without additional text/credits.

TV ads: provide either a link to a video or upload the video online in wmv format with a file size no larger than 15MB. If your entry contains more than one spot, there must be 2
seconds of black between each spot (categories 21 and 22 only).

Sales aids: examples of actual physical sales aid pieces and a .jpeg or .gif file of the piece. You will need to mail in the actual physical piece and upload the image in the appropriate field on the entry form (category 18 only).

Integrated Marketing
Should include examples of each channel employed, such as publications, websites, videos and direct marketing materials. If you decide to include a website with your submission, you must submit the URL in the appropriate field on the online entry form. If you decide to include a video with your submission, you can either provide a link to a video or upload the video in wmv format with a file size no larger than 15MB. The video should not exceed 3 minutes in length.

In order to enter, you are required to provide a copy of 2011 financial information verifying the company has either less than or more than $12 billion (depending on which category you enter) in 2011 worldwide revenue. Please be sure to highlight all necessary figures. This information should be included along with your support materials. Entries submitted without this letter will be disqualified without a refund.

All digital materials must be PC and MAC compatible

You must also submit a separate set of support materials for each category entered.

Where to send Support Materials

After submitting your entry online, you will be asked to print a shipping form. This form includes your entry number and shipping details. Please ensure you print this form for each entry and attach the bottom portion to the outside of your support materials. If you have difficulty printing the shipping form, please include the following information on the outside of your box: category, entry number and agency/company name. Please mail all physical support materials to:

Anthony Curry
Haymarket Media Inc.
MM&M Awards
114 W. 26th St., 4th floor
New York, NY 10001

Returning support materials
MM&M will not return any support materials. Also, because of the volume of materials received, MM&M cannot confirm receipt of support materials; therefore, it is advised that you use a form of traceable delivery if you want confirmation of receipt.