Entering.

ENTRY DATES

Entry Deadline: April 11, 2018 at 6:00 pm EST
Extended Deadline: April 18, 2018 at 6:00 pm EST
Late entries will be received until Wednesday, April 18, 2018, 6:00 pm ET

However, those entries received after Wednesday, April 11 will incur a late fee of $220 per entry.

ENTRY FEE

The cost of each entry is $385

Any entries submitted after April 11 will incur a late fee of $220 per entry. No exceptions.

WHO CAN ENTER

The MM&M Awards are open to all agencies, clients, production companies, studios, marketing researchers, and any other firms that produce or publish healthcare marketing materials or content. All categories relate to work or analytics created and executed in the United States or Canada. International work can be considered as long as the campaign included a U.S. element and the U.S. element is submitted with the entry.

ELIGIBILITY PERIOD

To be eligible, entries must represent work that ran (or analytics conducted for Category 5) between April 25, 2017, and April 11, 2018. Qualifying campaigns must have been active for at least part of the eligibility period but need not necessarily have been launched during this time frame nor have run for the entirety of this window. New Product Launch eligibility period runs from January 1, 2017, to April 11, 2018.

More entry information can be found in our entry kit.

Categories

Healthcare Media Awards

Recognizing healthcare media brands—both print and online—that performed best in terms of readership and/or web traffic, advertising revenues, market share, design, editorial quality, creativity, innovation, and integration between channels. Please refer to individual category headings below for the types of work/media covered by each category.

Healthcare Consumer Media Brand

Any print publication and/or web property carrying editorial content directed at consumers and patients, including magazines, newspaper sections, custom publications, websites, and online versions of print brands.

Healthcare Professional Media Brand

Any print publication and/or web property carrying editorial content directed at healthcare professionals, including medical journals and periodicals. Does not include detail aids—these should be entered into Category 15.

Healthcare Marketing Awards

Recognizing outstanding marketing and communications efforts in support of drugs, devices, diagnostics, services, and corporations.

Agency Self-Promotion

Any advertisement/campaign, website (agency.com), video, or other communications channel an agency uses to market
its own brand, culture, and capabilities.

Branded Website for Consumers

Websites promoting specific branded medical devices/products and services (brand.com) to the consumer audience. Does not include online media properties such as WebMD and Everyday Health.

Branded Website for Healthcare Professionals

Websites promoting specific branded medical devices/products and services (brand.com) to HCPs. Does not include online media properties such as Medscape and NEJM.com, or CME websites.

Consumer Print Campaign

A single or multiwave advertisement in support of a prescription or non-prescription drug, medical device/product, or
service appearing across platforms in any consumer-oriented media (magazine, newspaper, or patient site or app, etc.). OTC products aimed at consumers are permitted in this category.

Corporate Branding Campaign

Any advertisement/campaign, website (corporation.com), video, or other communications channel used to promote a corporate client.

Digital Initiative for Consumers (Includes Medical, as well as Health & Wellness)

Any non-film digital initiatives, aimed at consumers, offering information, tools, education, or promotion, relating to

• diagnosis, treatment, or management of medical conditions and ailments, or
• the non-medical, health-and-wellness space.

Includes mobile apps or texting, tablet apps, measurement and tracking tools, CRM programs, video games, contests,etc. Does not include video, which should be entered into Category 9.

Digital Initiative for Non-Consumers

Any non-film digital initiatives targeting HCPs and/or sales reps, such as CRM programs, e-CME, 3D animation,interactive live exhibits, video games, and interactive sales training for reps. Also includes smartphone or tablet apps: medical reference, diagnostic or prescribing aids, branded communications, patient records, CME apps, search tools,etc.Excludes interactive visual aids (IVAs), e-details, or other sales/detail aids. These should be entered into Category 15.

Disease Education Campaign

Websites, TV ads, or other non-film media promoting awareness or offering information about specific disease states (disease.com) or health issues (issue.com). Does not include online media properties such as WebMD and NEJM.com, or CME websites.

Film or Video

Film, accessible on any medium, that highlights best use of storytelling or content marketing to drive awareness or offer information about specific disease states, health issues, or branded medical devices/products. Includes online video. The film must be uploaded as support material to be considered.

Multichannel Campaign

(Small to Medium Product Size)
An integrated marketing, communications, or awareness campaign (encompassing all audiences, from patient and
HCP to payer) executed across two or more channels on behalf of a healthcare client. Product revenue less than or
equal to $500 million during 2016.

Multichannel Campaign (Large Product Size)

An integrated marketing, communications, or awareness campaign (encompassing all audiences, from patient and
HCP to payer) executed across two or more channels on behalf of a healthcare client. Product revenue greater than
$500 million during 2016.

Multicultural Campaign

Any healthcare marketing, awareness, or educational campaign that targets specific ethnic or religious audiences
using any combination of channels. Jurors will look for an in-depth understanding of the target market in both strategy
and execution.

Orphan Product Marketing Initiative

Any single marketing initiative deployed in connection with an orphan population (fewer than 200,000 patients in the
US), on behalf of a healthcare product, that showed a demonstrable effect on orphan-marketing goals. Multifaceted
campaigns for specialty products or niche disease states should be entered into Cat. 21 and Cat. 22.

Philanthropic Campaign

Any philanthropic advertisement/campaign, website (corporation.com), video, or other communications channel to promote a nonprofit organization or raise awareness of a specific cause for which the agency received no payment. Work submitted must be on behalf of a pro-bono client.

Product Launch

A marketing or communications campaign to promote a prescription or OTC drug or medical product launched between
January 1, 2016, and April 10, 2017.

Professional Print Campaign

A single or multiwave advertisement in support of a prescription drug, medical device/product, or service appearing
across platforms in any HCP-oriented media (medical journal, periodical, or professional site or app, etc.). OTC
products aimed at HCPs are permitted in this category.

Professional Sales Tool

Any print or digital detail aid (i.e., an e-detail) targeting healthcare professionals in support of a branded prescription product or service. If digital, a video submission is recommended.

TV Advertising Campaign

Branded TV advertisement, or a series of advertisements (maximum of three), used to promote a prescription drug, medical product, or service. Excludes unbranded, which should be entered into Category 8.

Use of Clinical Development Marketing NEW

Any method(s) used to enhance or expedite outreach/awareness efforts for recruiting enrollees or spurring research participation for clinical trials, or to help power the study protocol for a target product profile, from traditional marketing techniques and media planning to community activation and remote research platforms, companion apps and other digital health tools, algorithms and other techniques to drive speed to market and product differentiation.

Use of Data/Analytics

Recognizing use of new health and non-health data sets and innovative analytics methodologies to:
• Identify and target qualified audiences more effectively
(digital, TV, and other media channels)
• Validate the impact of exposure to marketing and media
(e.g., exposure to multi-channel campaigns)
• Drive media planning and marketing budget allocation
decisions beyond the use of traditional approaches.
Entrants should describe how data & analytics were used to
make effective business decisions and demonstrated value
for the brand/company in question.

Use of Emerging Media NEW

Any innovative use of health tech or IT, such as chatbots or electronic health records (EHRs), as part of a media strategy, or any X-pill style pairing of consumer tech, such as wearables or voice-activated tech, with a pharma brand to complement or go “above brand,” enhancing the patient experience and fostering improved outcomes.

Use of Immersive Technology

Any use of experiential marketing tools, like virtual reality/augmented reality, for education (HCP or consumer) or rep
training, employed by a brand or product or to engage users for disease awareness, that demonstrates an impact on
engagement.

Use of Payer Marketing NEW

Any managed care access communications or pull-through programs, from traditional marketing collateral and co-pay cards to innovative access support programs, real-world evidence (RWE) and other differentiation and reimbursement solutions, designed to aid in communicating to formulary and contract decision makers. Does not include pricing/discounting strategy.

Use of Public Relations

Communications efforts promoting awareness and positive perceptions of healthcare devices/products, services, corporations, and organizations to consumers, employees,
healthcare professionals, the investor community, and other stakeholder groups.

Use of Relationship Marketing

Marketing initiatives, from traditional direct marketing efforts (aimed at inducing a response or specific action) to sophisticated adherence programs, that excel in engagement, especially in use of database and CRM strategy, in an individual medium or working across platforms and targeting
any healthcare stakeholder audience (consumer or HCP).

Use of Social Media

Any digital initiative targeting either consumers/patients,healthcare professionals, or other stakeholders using social
media channels that demonstrates a community building aspect and best use of platforms. Includes viral campaigns creative ideas that produced the most buzz, including social shares, views, likes, tweets, and traditional media pickup.

Healthcare Agency Awards

Large Healthcare Agency

Recognizing outstanding performance by a healthcare marketing agency with U.S. revenues of greater than $50
million in 2016.

Mid-Size Healthcare Agency

Recognizing outstanding performance by a healthcare marketing agency with U.S. revenues of $15 million to $50
million in 2016.

Small Healthcare Agency

Recognizing outstanding performance by a healthcare marketing agency with U.S. revenues of less than $15 million
in 2016.

Individual and Team Awards

Marketer

Industry marketing executives who have excelled in their roles for any healthcare marketing organization (pharma,
biotech, devices, diagnostics, medical group, payer, association, supplier, etc.). Does not include agencies.

Marketing Team

Marketing teams who have excelled in their roles for any healthcare organization (pharma, biotech, devices, diagnostics,
medical group, payer, association, supplier, etc.), along with their agency partner(s).

Young Marketer

Young marketing executives who have been in the industry for three years or less on April 10, 2017, and who have excelled in their roles for any healthcare industry organization or marketing agency.

MM&M Titanium Award

The MM&M Titanium Award for Best in Show

The MM&M Titanium Award for Best in Show Recognizes an exemplary campaign or marketing initiative (Categories 3 to 25) that distinguishes itself as “best in show.” Cannot be entered directly.

MM&M Platinum Award

The MM&M Platinum Award for Outstanding Contribution to Healthcare

Recognizes exceptional contribution to healthcare by an individual, a team, an organization, an association, or other
relevant group. Cannot be entered directly.