The 2018 Shortlist

Healthcare Consumer Media Brand

Condé Nast Condé Nast Self: Where Health & Lifestyle Meet

Healthline Healthline: Real Health, Real Human (and Real Reach)

Mental Health In America and Health Union Mental Health In America: The Emotional Toll of Chronic Illness

Smart + Strong POZ

WebMD WebMD Magazine and Point of Care

 

Healthcare Professional Media Brand

Medscape Medscape: Leading Professional Healthcare Brand

HMP Communications Consultant360

HMP Communications Managed Health Care Connect

ReachMD ReachMD: Smarter, Faster, Better Healthcare Education and Information

Rheumatology Global Medical Education, Eli Lilly, and Invivo Communications Conversations in Motion On Demand – How to get the most from a time-pressured office visit

 

Use of Relationship Marketing

sponsored by: PIXACORE

Biogen and CDM New York Together in SMA Consumer CRM

Latuda, Sunovion Pharmaceuticals, and MRM McCann Nurse Practitioner Central: A multichannel acquisition and support program for NPs and PAs

Pfizer and Wunderman Health Xeljanz Patient Enrollment Program

Schraft’s 2.0 and Riley Group “Open the Box” Reduces Stress, Nurtures Pharmacy-Patient Relationships

Tesaro and MicroMass Communications Zejula My Way Patient Support RM

 

Use of Public Relations

Boehringer Ingelheim and Ogilvy Bernie Williams Hits a Breathless Homerun

Bristol-Myers Squibb and Ogilvy Ready. Raise. Rise. – Rallying Americans around Cancer Research

Novartis and Biosector 2 Telling Metastatic Breast Cancer to “Kiss This!” with #KissThis4MBC

Synergy Pharmaceuticals and Salutem Confront Constipation Gives Your Poop a Voice: The New Language of Constipation

UCB and Idea Couture Rising Above Expectations at the 2017 American Epilepsy Society Congress

 

Use of Data/Analytics

Aclaris Therapeutics and The FCB Health Network for Eskata Q-ID: Prioritizing a Launch Plan by Synthesizing Multiple Data Sets into Actionable Insights

Boehringer Ingelheim, and Aptus Health for Spiriva Respimat Synchronized HCP and Consumer Campaign: At the Point of Care and Beyond

GSK and Wunderman Health for Flonase Flonase: Real-Time Pollen Counts. Real-Time Allergy Relief.

South Nassau Communities Hospital and Wax Custom Communications Truth in Medicine Campaign

Sunovion Pharmaceuticals, CMI/Compas, and AbelsonTaylor for Aptiom Using 3rd Party Behavioral Data to Influence YouTube Targeting

 

Branded Website for Consumers

sponsored by: Healthline

Biogen and CDM New York for Spinraza SPINRAZA.com

Biogen and Patients & Purpose for Tecfidera tecfidera.com

Kaleo and Precisioneffect for Auvi-Q auvi-q.com

Shire and Digitas Health for Xiidra Xiidra.com

Shire and Intouch Solutions for Mydayis mydayis.com

 

Branded Website for Healthcare Professionals

Flexion Therapeutics and Dudnyk for Zilretta hcp.zilretta.com

Kaleo and Elevate Healthcare for Evzio auto-injector Evzio.com

Radius Health and CDM New York for Tymlos tymloshcp.com

Regeneron and Intouch Solutions for Eylea hcp.eylea.us

Shire and Intouch Solutions for Mydayis mydayis-pro.com

 

Disease Education Campaign

Acadia Pharmaceuticals and Strikeforce Communications Secret Visitors

 

​American Sexual Health Association (ASHA) and Edelman YES Means TEST: Empowering Sexually Active Young Women to Get Tested for STDs
Boehringer Ingelheim, Eli Lilly, Weber Shandwick, and dna Communications For Your SweetHeart: Where Diabetes and Heart Disease Meet
Daiichi Sankyo, Hydexor  and McCann Torre Lazur ​ O I NeVer knew
MiracleFeet and GSW New York Twisted Future ​
Novo Nordisk, Cohn & Wolfe, Closerlook, BWR PR, and Spark Foundry Get Real About Diabetes
Sage Therapeutics and Concentric Health Experience Silence Sucks
TherapeuticsMD and H4B Catapult Vulvar and Vaginal Atrophy is Very Very Awful

 

Film or Video

Biogen and CDM New York for Spinraza Spinraza MOA/ROA

Invokana, Janssen, and Hill Holliday Janssen Invokana Love Your Numbers: Choices

Merck and Marina Maher Communications Merck Reframes the Definition of Invention to Include Innovations in Medicine

National Organization for Rare Disorders (NORD) and CDM New York Good Morning Peyton

Pfizer and HealthWork Pfizer-Dreams

 

Use of Social Media

sponsored by: AbelsonTaylor

Amgen/Novartis and Arnold Worldwide Speak Your Migraine

BioMarin Pharmaceutical and Havas San Francisco PKU Live (A BioMarin PKU Social Media Event)

Boehringer Ingelheim, Eli Lilly, Weber Shandwick, and dna Communications For Your SweetHeart: Where Diabetes and Heart Disease Meet

GSK Consumer Healthcare and Weber Shandwick for Gas-X Finding the Female Gaze in Fart Jokes

Shire and Digitas Health for Eyelove In My Bag

 

Digital Initiative for Consumers (Includes Medical, as well as Health & Wellness)

Allergan and Area 23 for CoolSculpting Moose Spa

Amgen/Novartis and Arnold Worldwide Speak Your Migraine

HAP Innovations and The Bloc HAP Innovations – Spencer

Healthline HIV Task Force: Revamping 400+ Published Content Pieces

Synergy Pharmaceuticals and Salutem Confront Constipation Gives Your Poop a Voice: The New Language of Constipation

 

Digital Initiative for Non-Consumers

Amgen and GSW NY for Repatha Escape Room

Baxter and Level Ex for Suprane Level Ex video game corrects how physicians administer Suprane

Flexion Therapeutics and Intouch Solutions Zilretta

Horizon Pharma and Closerlook for Krystexxa The aggNETic Attraction campaign

Reline Trauma, NuVasive, and RainDrop NuVasive Reline Trauma App

 

Consumer Print Campaign

AstraZeneca and BuzzBack Building Awareness for Bevespi

AstraZeneca and Patients & Purpose for Tagrisso Clear Path

Eli Lilly and Area 23 for Cyramza Momentous Moments

Merck and TBWAWorldHealth for Keytruda Keytruda – It’s TRU

NYC Botanics and GSW New York Get Well Not High

 

Professional Print Campaign

Circassia and W2O for Tudorza Absolut: COPD! How a Forgotten Brand Became Instantly memorable – Tunight + Tumorrow with Tudorza

Endo Pharmaceuticals and GSW/Xiaflex Xiaflex has the Key to unlocking Peyronie’s disease (PD) diagnosis

Galderma and McCann Echo for Epiduo Forte Gel Marked for Life

Janssen and Team Chemistry for Apalutamide Emerging Threat

Otsuka and Ogilvy CommonHealth Worldwide for BreathTek Faces/Feces Campaign

 

Professional Sales Tool

AbbVie and Intouch Solutions for Elagolix Her Interactive Sales Aid

EMD Serono and Havas Life Metro Virtual Reality: 360 Degrees of Discovery

Eli Lilly and Area 23 for Lartruvo The World’s Smallest Booth

Horizon Pharma and Closerlook for Krystexxa The aggNET Interactive Visual Aid

Mitsubishi Tanabe Pharma America and Syneos Health Commercial Integration Communications for Radicava Interactive ALSFRS-R

 

Corporate Branding Campaign

Havas Life Metro for American Medical Association Born To Do This

Johnson & Johnson Surgical Vision and 2e Creative for Tecnis Intraocular Lenses Tecnis IOLs Branding + Packaging Revolution

Merck and Marina Maher Communications, TBWA, and Interbrand Health Merck Reframes the Definition of Invention to Include Innovations in Medicine

Pfizer and HealthWork Driven To Discover The Cure Campaign

ViiV Healthcare and McCann Echo Our Core Values

 

Philanthropic Campaign

sponsored by: GSW

Food Allergy Research & Education (FARE) and Patients & Purpose for Deadly Food Allergies Even a Trace Can Be Deadly

MiracleFeet and GSW New York This Little Piggy

New Jersey Sharing Network and McCann Echo #SaveNJlives

Pure Earth and TogoRun Pure Earth Highlights Global Impact of Pollution to Public Health and Economics

TrinityKids Care and TBWAWorldHealth “If you don’t know what to say … give.”

 

Multicultural Campaign

L.A. Care and Maricich Health Elevating Healthcare

myCME/Haymarket Medical Education for IMPACT on Health Disparities in HIV Prevention Sequenced Learning Initiative

Pfizer and FCB Health for Eucrisa Almost Everybody, Almost Everywhere

Pfizer and J. Walter Thompson for Lyrica capsules CV Step On Up

Santa Clara Valley Medical Center and Maricich Health Go Public!

 

Agency Self-Promotion

Area 23 Agency Love Quiz

Concentric Health Experience Make It Matter

H4B Chelsea Always Fearless (H4BChelsea.com Redesign)

Intouch Solutions Grab and Steal

Spectrum Wired by Nature, Swayed by Science

 

TV Advertising Campaign

Allergan, Ironwood, and FCB Health for Linzess  Wearing on you (Campaign) with Burdened and Overwhelmed (executions)

Bayer Animal Health and ghg | greyhealth group for Advantage II Big Flea

MannKind and Precisioneffect for Afrezza MannKind, Afrezza

Pfizer and FCB Health for Eucrisa Almost Everybody, Almost Everywhere

Pfizer and HealthWork Pfizer-Dreams

 

Multichannel Campaign (Small to Medium Product Size)

sponsored by: Closerlook

Boehringer Ingelheim & Eli Lilly and Evoke Health for Jardiance Jardiance Asks: Consumer Campaign

Merck and Publicis North America for Pneumovax 23 Second Shot

Pfizer and FCB Health for Eucrisa Almost Everybody, Almost Everywhere

Radius Health and Patients & Purpose Fractured Truth

Sage Therapeutics and Concentric Health Experience Silence Sucks

 

Multichannel Campaign (Large Product Size)

Align Tech and Colle McVoy for Invisalign Invisalign Teen Campaign 2017

Allergan and Area 23 for CoolSculpting Not Cool Campaign

Biogen and CDM NY for Spinraza Spinraza Multichannel Unlock Campaign

L.A. Care and Maricich Health Elevating Healthcare

North Memorial Health and BrandFire North Memorial Health

 

Product Launch

sponsored by: Dudnyk

Abbott and GCI Health for FreeStyle Libre Bringing the FreeStyle Libre Revolution to the U.S.: Transforming the Lives of People Living with Diabetes by Liberating Them from the Pain and Hassles of Routine Fingersticks

Aries Pharmaceuticals and HCB Health Eleview Lift That Lasts

GSK and Wunderman Health Sensodyne: Rapid Relief

Neurocrine Biosciences and Juice Pharma Advertising Ingrezza

Shire and Intouch Solutions Mydayis

 

Orphan Product Marketing Initiative

Eli Lilly and Area 23 for Lartruvo The World’s Smallest Booth

Jazz Pharmaceuticals and Greater Than One for More Than Tired Search Content Direction and Paid Search Optimization

Mitsubishi Tanabe Pharma America and HCB Health ALS Pathways Disease State Education Campaign

Shire and Dudnyk for Firazyr Firazyr “Mantra”

 

Use of Immersive Technology

sponsored by: W2O

Bayer and Pixacore Bayer Oncology 360 Virtual Reality Experience

Boehringer Ingelheim and Confideo Labs for Close Call for Cardiovascular Franchise (Pradaxa and Praxbind) A VR Video Vignette

Polaris and Area 23 for Confidential Anti-Trafficking Exam

SARDAA and The Bloc Hearing Voices of Support

Sunovion and Hudson Global for APL-130277 (pre-launch Parkinson’s treatment) and Little Big Things (Sunovion Neurology Innovation Platform) Parkinson’s House Call

 

Use of Clinical Development Marketing

This category is new for the MM&M Awards. Finalists and winners will be revealed on awards night.

 

Use of Payer Marketing

Amgen and Icon for Repatha Helping Patients Start and Stay on Repatha

AstraZeneca and The Bloc for Agnostic Care Management Toolkit Population Health Program

Eli Lilly and McCann Managed Markets for National Diabetes Volunteer Leadership Council (NDVLC) The Impact of Unaffordable Insulin on Your Employees

Galderma Laboratories and Schaefer Advertising Galderma CareConnect Patient Savings Program

Sanofi Genzyme/Regeneron and Cyan Health for Kevzara Revealing Possibilities: Kevzara Advertising Campaign

 

Use of Emerging Media

This category is new for the MM&M Awards. Finalists and winners will be revealed on awards night.

 

Agency Entrepreneur of the Year

Dana Maiman, president and CEO, FCB Health

Steven Michaelson, founder and CEO, Calcium

Ed Mitzen, founder, Fingerpaint

Leerom Segal, cofounder and CEO, Klick Health

Tracy Zuto, EVP and executive creative director, H4B Catapult

 

Marketing Team

The ReachMD HCP Marketing Team Growth Hackers Extraordinaire

Reimagined Expectations Launch Team

Respiratory Franchise Team Sunovion

The Mydayis Marketing Team Shire and Intouch Solutions

Digital Marketing Team Worldwide Clinical Trials

 

Marketer

sponsored by: Concentric

Nick Ferrara GSW

Jessica Hayes Klick

Angelina Longstreth Agilent Technologies

Justin Mattice GSW

Tracy Pike GSK Canada

 

Young Marketer

Jahda Hill Dudnyk

Joshua Katten Silverlight Digital

Claire Kuhn BuzzBack

 

Small Healthcare Agency

sponsored by: 2e Creative

Cyan Health

Maricich Health

Silverlight Digital

TRM Oncology

Vision2Voice

 

Mid-Size Healthcare Agency

Concentric Health Experience

Dudnyk

Fingerpaint

Pixacore

Spectrum

 

Large Healthcare Agency

sponsored by: Fingerpaint

Area 23

FCB Health

Intouch Solutions

Klick Health

W2O